Alpinestars

Alpinestars

Alpinestars was founded in 1963 in northern Italy by the leather craftsman Sante Mazzarolo and they then made hiking boots and boots but shifted the focus to making boots for motocross and road racing, which was a great success and the start of the incredible journey. With world champions such as Roger Decoster, Kenny Roberts and Mick Doohan combined with revolutionary products, it progressed rapidly and today Alpinestars is a world leader in equipment and clothing for all types of motorsport such as Formula 1, MotoGP, Motocross or basically everything with motor and wheels.

Ever since the start, Alpinestars has gone its own way and done so with honor and a strong drive to constantly develop the most technical products in the absolute best materials to protect their drivers and athletes.

Alpinestars has been carried by legends like Michael Schumacher, Carlos Checa, Kimi Raikkonen, Jeremy McGrath, Tommi Mäkinen, Sebastian Vettel, The Stig and today by stars like Jorge Lorenzo, Travis Pastrana, Ken Block, Marc Marquez. Alpinestars conveys self-confidence while the products exude authenticity and their distinctive logo is widely seen on celebrities and in the media such as. Christian Bale, Tom Cruise, Heidi Klum, David Guetta, Tony Stark (Iron Man) and James Bond in some of his movies where there are motorcycle stunts.

In addition to motorsport, there is also a department for bicycles and mountain bikes that started in the late 90s when they also manufactured bicycles. Today, Alpinestars makes clothing and protection for bicycles with the same accuracy and passion that you have in motorsport. The cycling team includes Jérôme Clementz (Enduro), Martin Söderström (Dirt), Mick Hannah (Downhill), Anneke Beerten (Enduro, Jamie Bestwick (BMX), Fabien Cousinié (Donwhill).

Action sports and high end fashion for women and men are other important segments and not all brands can make boots for motocross and gloves for NASCAR as well as high end fashion for women without it feeling strange. As the only brand that is not a pure fashion house, Alpinestars has won Italy's Oscar statuette in fashion - a clear proof of their innovative and passionate sense of design and product development.

The head office is located in Italy where it all started and there are also test facilities and R&D as well as offices in Los Angeles, Tokyo, Bangkok and Kuala Lumpur.

One Goal. One Vision www.alpinestars.com