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In 2000, the Swiss Andy Tanner started Alprausch. Tanner was then seen as a bit of a pioneer because he dared to combine classic Swiss tradition with modern street and winter fashion. What started as a local project then developed into a global phenomenon, but despite that, Alprausch's original philosophy and principles live on. Creativity, style, fit and function are attributes that make Alprausch´'s clothes special. Through his own ideals and style, Alprausch has created a line of clothing that is often considered "going against the flow". Alprausch uses clear and vibrant colors, inspired by both the past and the future, and the brand's passion and humor often shine through in the design.