Dedicated

Dedicated

Dedicated is a Stockholm-based clothing brand with environmental and human rights in focus. Responsible production using organic, recycled or other sustainable materials. Dedicated collaborates with renowned illustrators, photographers and artists, creating sustainable fashion that doesn't compromise on colourful design or style. The company was founded in 2006 by three friends, and named T-shirt Store. With a yen for graphic T-shirts and sustainable production, the brand spread like wildfire through Sweden. As the years went by, the collections widened and the brand was renamed Dedicated Brand in 2012.  The clothing is now stocked in over 700 stores around Europe and Dedicated uses its platform to drive sustainable development in the textile industry.   % The cotton that Dedicated uses is organic, which means it is completely free of toxic chemicals and pesticides.   It consumes up to 91% less water and 62% less energy than conventional cultivation methods.   Together with Fairtrade, Dedicated helps farmers and employees improve working and living conditions.   Fairtrade works actively for farmers' rights in countries with widespread poverty and ensures that they receive a minimum price for their harvest.     - Clothes from Dedicated - the choice for a good conscience.