Elements history is today over 25 years old & has all the elements a good history should have. A boy named Johnny Schillereff, who grew up in one of the tougher areas on the outskirts of New York, manages to get by with his creativity and skateboarding passion. Later starts a brand with the help of a group of friends where the process is not so simple at first. The great success and foundation of today's Element, on the other hand, comes when Johnny is forced to come to terms with his past and decides to steer both Element and his own life in a more positive direction. With this passion, creativity & a mix of influences from street, fashion, nature & art, Element has grown to become a worthy competitor in today's street & fashion scene. In addition to good design, they also work with "Element Advocates". Various known or unknown collaborating artists and performers. "Timber", "Emerald" and "consious by nature" are some of Element's different programs that are in each collection. The Timber series is Elements' best-selling series in all of Europe. Chad Eaton designs prints with a lot of details and usually motifs of male figures with different backgrounds & interests, but seems to have a certain predilection for lumberjacks. Original and stylish. Consious by nature is a program where organic materials are used. This gives a fantastic quality. Here is usually a collaborating artist or artist who designs the print & of course the socially important aspect of buying organic. Emerald got its name from the color Emerald green which is said to be the most intense shade of green. Appropriate enough because in this program you also only work with organic, recycled and more environmentally friendly materials in both clothes & shoes. They work with materials such as organic cotton, cork, bamboo and recycled rubber. In this collection you will find a full range of clothing, shoes and boots. The Wolfboro collection is named after a place where the founder Johnny spent a lot of time as a child. From here he got his inspiration from the dense forest, the lakes and the simple life. This is a fantastic jacket collection with a wide range of different types and models with elements' own technology "Autentech". Elements have retained their values but at the same time grown and developed. Just as Johnny has aged and changed, Element has done the same. The brand continues to maintain its foundations but at the same time grow and develop & is today a movement with fashion, nature, street, skateboard & art mixed in a wonderful mix. Element- "The tree that grows"