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Footway Group


Footway alimenta negozi online specializzati che consentono a clienti e produttori di incontrarsi. Vogliamo rendere visibili le tendenze e la conoscenza collettiva per rendere ancora migliore la produzione di prodotti di qualità. Crediamo che i valori dei clienti in termini di qualità, prezzo e ambiente saranno cruciali per i prodotti futuri.

Team Footway

La nostra filosofia si basa sul desiderio di imparare costantemente cose nuove e di condividere questo apprendimento. Per accelerare la competenza e la velocità di sviluppo, lavoriamo con crowdsourcing, intelligenza artificiale e automazione basata sui dati, strumenti che ci consentono di migliorare continuamente il nostro servizio insieme a clienti e fornitori in tutto il mondo. Dal nostro ufficio a Stoccolma, o ovunque con una connessione Internet, lavoriamo per creare la migliore esperienza possibile.

Vuoi entrare a far parte del nostro team? Clicca qui per i posti vacanti attuali


Collaborazione? Clicca qui


E-commerce is the public transport of goods - smart, resource-efficient and sustainable. However, Footway's ambition goes way beyond that. At the core of its business, strategy and vision, Footway is focused on sustainability and on transforming the industry into producing less waste and having lower error rates. By making thier large amount of data on consumer behaviour available to suppliers, Footway indirectly gives consumers impact on which products are produced and hence will be available in the future. Using the quick and clear feedback from from Footway's platform in planning, product development and manufacturing gives suppliers and partners the opportunity to reduce returns, scrap and waste.

Carbon neutral air transport

Our logistics partner DHL works with transparency, minimization of emissions and carbon offsets. Together with DHL Express, Footway invests in climate protection projects in different regions around the world.

Read more at DHL

Reduce scrap

Products returned to Footway undergo rigorous quality control. Only flawless products are sold again and sent to customers. To ensure that other returns and complaints are also taken care of in a sustainable and financially efficient way, Footway sells these products in collaboration with Sellpy. This way the products get a new home. Since the partnership with Sellpy in 2019, we have together saved 300 tonnes of CO2 and 40 million liters of water and sold almost 13,000 pairs of shoes.

Read more at Sellpy

Cardboard recycling

FTI works with sustainable recycling of packaging and newspapers. Through Footway's collaboration with FTI, our packaging is taken care of in a sustainable way. We pay for the recycling of everything we produce and 80% of our packaging becomes new packaging..

Read more at FTI

Creating future optimism among young people

My Dream Now creates meetings and collaboration between education and working life, to help young people find their own ways to work and dreams. Through the collaboration with My Dream Now, Footway contributes to the provision of skills and social sustainability in society. In 2019, 1,793 students have met with coaches and 61% of these students feel more positive about the future and jobs.

Read more at My Dream Now

Increased service life of IT products

Inrego is working with reusing and extending the life of IT equipment. Through Footway's collaboration with Inrego, we increase the lifespan of the IT products we use in our operations. By renovating and reselling, Inrego guarantees at least 1 year longer service life for our old IT products.

Read more at Inrego

Recycling at the office

Returab collects and recycles residual products from offices - paper, hazardous waste, electronics, packaging, glass and metal, etc. Together with Returab, Footway takes care of waste and residual products. By transforming waste into a useful and valuable resource, we reduce our climate footprint.

Read more at Returab

Core values

Customer Satisfaction

  • We always prioritize our customers, and the customer experience.
  • We understand our own influence on the customer experience.
  • We keep our promises.

Continuous Learning

  • We have a positive attitude to changes and new challenges.
  • We respect each other, and we are approachable.
  • We find joy in learning new things.


  • We see all internal and external partners as friends - long-term is key.
  • We support the development of our colleagues - both private and professional.
  • We are transparent and open with information as default.

Tech principles


  • We value global structure over local performance.
  • We don’t allow for local exceptions, so that we can optimize on a system level.
  • We control deviations rather than striving for perfect systems.

AI and Automation

  • Never do it twice. We automate everything except customer contact.
  • We monitor our automations and make changes to the algorithm, not the output.
  • By building machines to do the work, we get exponentially more done.


  • With 7.7 billion in the world, external competence trumps in house production.
  • Customer data-driven site and marketing allows efficient mass-testing.
  • Different people solving the same problem yields evolutionary development.

Contact information

Servizio Clienti
800 59 70 36

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Il nostro magazzino

ATTENZIONE! – Utilizzare l'etichetta di reso quando si restituiscono gli articoli.

Williams Vag 13
635 06 Eskilstuna

Tutti i prodotti mostrati sul sito web sono disponibili in magazzino, il che garantisce tempi di consegna più brevi possibili. Se il prodotto non si adatta, accogliamo con favore i resi. In caso di reso, utilizza la nostra etichetta di reso.

Other contact information

Footway Group AB
PO Box 1292, 164 29 Kista
Sweden 556818-4047
VAT: SE556818404701

Press and Investor Relations

Susanne Cederström
+46 735 266 098

Corporate Contacts

Daniel Mühlbach, Managing Director
+46 735 336 545

Louise Liljedahl, Operations
+46 763 168 140

Footway Group HQ

Victoria Tower, floor 32
Nolsögatan 3
Stockholm, Kista

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© 2010-2024 Footway Group AB Listed on Nasdaq First North Growth - 800 59 70 36